In 2022, the IFA trade show was finally back in its tried and tested live format – and our client wanted to celebrate this return in style in a trendy setting.
Our team at STARK! Marketing was delighted to stage this event. Thus, on 4 September, the ARTLOFT in Berlin was transformed from a historic factory building into a high-tech location, where the who’s who of our client's retail partners met for an informal evening of networking.
Around 150 selected guests were treated not only to sensational demos of the latest laptops and innovative gaming technology, but also to fun and entertainment. German table soccer world champion Longshot Lilly competed with the guests at table soccer. So, what was special about this? The goals scored were later turned into charitable gifts, such as goats, wells, and donkeys, to provide help where is it most urgently needed.
